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Vegan, Gen Z-centric Hair Care Brand Hair Proud Launches into US with First Campaign

In partnership with nonprofit StandUp For Kids, A Cut Above is offering complimentary haircut services for young adults experiencing homelessness.

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By: Lianna Albrizio

Associate Editor

Vegan, Gen Z-centric hair care brand Hair Proud has launched into the US with its first campaign, A Cut Above.    In partnership with nonprofit StandUp For Kids, A Cut Above is offering complimentary haircut services to make hair care more accessible for young adults experiencing homelessness. Prioritizing Consumers' Wellness Keke Babers, the campaign's first participant, receives a wash and wig service.    “Experiencing housing insecurity can make it difficu...

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